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  • Business of Freelancing

    Every Billable Hour is Amateur Hour

    ByErik Dietrich August 1, 2023

    I know a bunch of you already have your pitchforks out, so let me start out by establishing some goalposts for my premise.  When I’m done, you may still want to skewer me, but at least it’ll be for the right reasons, if you do. Through the rest of the post, I’m going to draw…

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  • Business of Freelancing

    Don’t Throw “Consulting Services” Onto Your Website

    ByErik Dietrich July 22, 2023July 22, 2023

    It’s been a decent run banging out my SEO for Non-Scumbags series, even if there might well have been an audience mismatch.  I had fun with those, but they were fairly trade and theory heavy.  And I’ve found that kind of discouraged me from my writing habit as a whole. So, if only for today,…

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  • Business of Freelancing | SEO for Non-Scumbags

    Keyword Research Case Studies: Glossaries

    ByErik Dietrich June 29, 2023November 7, 2023

    My quest to document content campaigns and their keyword research tactics lurches on today.  For this particular installment, I’m going to document one we (Hit Subscribe) have been doing a lot lately: the glossary. In case you haven’t been following my rather halting process, this is another addendum post to the SEO for Non-Scumbags series….

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  • Business of Freelancing | SEO for Non-Scumbags

    Keyword Research Case Studies: Tool-User Campaigns

    ByErik Dietrich February 27, 2023March 14, 2023

    Hola amigos.  It’s been a long time since I last rapped at ya‘.  (If you know what that’s from, we’re buddies for life) Today I’ve got another installment of the addendum to my “SEO for Non-Scumbags” series.  In this series-within-a-series, I’m walking in detail through applied keyword research tactics.  This may pickup steam, too, because…

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  • Business of Freelancing | SEO for Non-Scumbags

    Keyword Research Case Studies: Ownership Campaigns

    ByErik Dietrich December 16, 2022December 16, 2022

    I’d wrapped the core part of the SEO for Non-Scumbags series by poisoning the idea of content-creation-as-art with art’s natural, mortal enemy: ROI.  For this reason, I thought folks might not take me up on my tepid call to action of “I may do more stuff, if anyone wants.” Turns out, against all odds, some…

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