(Editorial note: I originally published this on Hit Subscribe’s blog.) Since its founding, Hit Subscribe has had terrible positioning. And this has been entirely my fault. Now, before this self-flagellation descends into “awkward to watch,” I will offer two important mitigating considerations: Hit Subscribe’s new business has always been at least 95% pure inbound, so…
Lately, I’ve found myself fielding client questions related to Google’s creatively named “Search Generative Experience (SGE)”. This is hardly surprising, given that it uses generative AI, and generative AI has forced Gartner to redraw its hype cycle curve with a peak of inflated expectations that now extends about 50 miles into space. (I cringe to…
For my first blog entry on 2024’s ledger (BTW, happy new year!) I’m going to do a little double-duty. As you can see from a little slice of my Asana task list, I owe our account managers an updated SOP for identifying client refresh candidates. However, since it’s that time of year when everyone’s “best…
Something we’re asked all the time is how to match a keyword to an interesting title for a blog post that someone has brainstormed. A client has an idea for an article title, such as “Why ChatGPT Will Actually Increase the Demand for Human Writers,” and then asks what keyword they should target, or, more…
Today I rolled up my sleeves and made a spreadsheet. I know, I know, try to contain your jealousy. But in all seriousness, it was an interesting exercise. A client of ours was interested in assessing the relative cost of a few scenarios. Specifically, they wanted to know the cost of the following: Sustaining the…
