A while ago, I wrote a blog post containing side hustle ideas for software developers. A lot of those ideas centered around content, rather than, say, writing software. I did that on purpose. Writing software will let you procrastinate. Get out of your comfort zone instead.
In response to that blog post, I got a reader question, which is below. But there’s a natural follow-up to that question.
Your ideas in the blog post for side-hustle-ideas-software-developers really inspired me.
Can you give any tips on how to market the content we create? especially for the ones with no audience.
So let’s look at that today. You’ve got some content that you’re creating. How do you market it?
Introducing the Marketing Funnel
Now, I should point something out. The question doesn’t explain whether the content we’re talking about marketing is the paid content (e.g. the side hustle of writing a book or making a course). It could also mean any content, including stuff you post to your blog.
I’m going to approach it here as if we’re talking about both. And that’s because you should be thinking about both.
What we’re talking about here is the idea of a marketing funnel. If you write an eBook or build a video course, that’s ultimately the content that you want people to see and pay for. But going straight for the metaphorical jugular with your audience rarely works.
How often do you say to yourself, “here’s a person I’ve never heard of — I’ll just give them $99 for a video course.” Probably never.
You need to build trust by offering value. Start a blog and post about similar things that you cover in your book.