(Editorial note: I originally published this one over on the Hit Subscribe blog.) Do you offer a trial? I’ve run Hit Subscribe’s sales for five of our seven years of existence. And this is by far the most common question I field at some point during discovery. The simple answer to the question is “sure,…
(Editorial note: I originally wrote this on the Hit Subscribe blog.) Yesterday I was wasting a little time on LinkedIn between calls. I ran across this post by April Dunford which resonated heavily with me and introduced me to a term I’d not previously heard: main character energy (or syndrome, I guess). I rolled up…
(Editorial note: I originally published this on the Hit Subscribe blog.) If you were to take a stroll through Hit Subscribe’s offering page, you’d see that we now have a first-class “traffic recovery” offering. We added this because of the frequency with which we field the question, “Why is my [usually organic] traffic declining?!” In…
Recently, I wrote a post about changing Hit Subscribe’s positioning, which I intend to distribute to clients and prospects in appropriate situations. I shared it to DaedTech as well, assuming that an audience of (I think, still) largely engineers might find the positioning insight interesting. What I didn’t expect was the traction among developer marketing…
Minimum viable product (MVP), as defined by Eric Ries in the Lean Startup, is a fascinating term. It has a specific meaning in the context that he defined it, but it also has a highly-inferable, slightly-wrong meaning if you simply happen to know what each of those three words mean. I imagine a whole lot…
