I just spent part of my morning writing up internal documentation to operationalize so-called SEO competitor analysis. If you don’t believe me and think this is just a rhetorical flourish, here’s a really boring screenshot. As I was doing this, my last step was to record a high-level explanation of the document, which included…
This isn’t a clickbait title. I genuinely stand by the position that “SEO consulting” is a service that shouldn’t exist in the economy. But before I dive into specifics and my case, I do want to offer a couple of important caveats. I wouldn’t dispute that some SEO consultants offer some economic value and provide…
(Editorial note: I originally wrote this post over on the Hit Subscribe blog.) I’ve been on a listening tour of late, talking to product marketers that own their business’s content production, among others. My aim has been to discover subtle pain points, identify patterns, and possibly develop productized services to help. A couple of weeks…
(Editorial note: I originally wrote this post over on the Hit Subscribe blog.) Today I’m going to dive into a topic and a situation that comes up constantly among clients and prospects. It’s the “You say you want organic traffic, but do you really?” conversation. Historically, I’ve tended to have this conversation live. But it comes…
(Editorial note: I originally wrote this post over on the Hit Subscribe blog) Lately, within the account management function of Hit Subscribe, we’ve been swatting around a philosophical question. Rather than having disparate sales and account management departments, could a unified customer success group serve both functions for our business? We currently, tentatively believe that…
