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  • Business of Freelancing | SEO for Non-Scumbags

    Keyword Research Case Studies: Glossaries

    ByErik Dietrich June 29, 2023November 7, 2023

    My quest to document content campaigns and their keyword research tactics lurches on today.  For this particular installment, I’m going to document one we (Hit Subscribe) have been doing a lot lately: the glossary. In case you haven’t been following my rather halting process, this is another addendum post to the SEO for Non-Scumbags series….

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  • Business of Freelancing | SEO for Non-Scumbags

    Keyword Research Case Studies: Tool-User Campaigns

    ByErik Dietrich February 27, 2023March 14, 2023

    Hola amigos.  It’s been a long time since I last rapped at ya‘.  (If you know what that’s from, we’re buddies for life) Today I’ve got another installment of the addendum to my “SEO for Non-Scumbags” series.  In this series-within-a-series, I’m walking in detail through applied keyword research tactics.  This may pickup steam, too, because…

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  • Business of Freelancing | SEO for Non-Scumbags

    Keyword Research Case Studies: Ownership Campaigns

    ByErik Dietrich December 16, 2022December 16, 2022

    I’d wrapped the core part of the SEO for Non-Scumbags series by poisoning the idea of content-creation-as-art with art’s natural, mortal enemy: ROI.  For this reason, I thought folks might not take me up on my tepid call to action of “I may do more stuff, if anyone wants.” Turns out, against all odds, some…

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  • Business of Freelancing | SEO for Non-Scumbags

    Reasoning About and Projecting SEO Content ROI

    ByErik Dietrich November 9, 2022November 9, 2022

    Hello folks.  And thanks for sticking with me as I continue my relentless assault on any remaining soul I have yet to suck out of content creation.  I’ll try to finish it off today. And there’s no better way to do that than to start talking about return on investment (ROI).  Return on investment is…

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  • Business of Freelancing | SEO for Non-Scumbags

    The Phases of an Organic Campaign

    ByErik Dietrich October 3, 2022October 3, 2022

    Don’t look now, but it seems like I’m in real danger of finishing this series of posts.  One day, I might even become a blogger again. In the last few posts, I went into a good bit of detail about how to do keyword research.  This culminated in a post about assembling your research into…

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