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  • Business of Freelancing | SEO for Non-Scumbags

    Game Theory in SEO: Building A Ship of Strategy in a Sea of Tactics

    ByErik Dietrich September 15, 2021November 30, 2022

    Editorial Note: this post is part of my SEO for Non-Scumbags series, which I began here. It might seem a bit aggressive or presumptuous to write off an entire discipline as tactical.  But, I guess, here we are. I’ve spent the last 4 years absolutely immersed in the world of SEO, largely with one simple…

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  • Business of Freelancing | SEO for Non-Scumbags

    SEO for Non-Scumbags: How to Earn Site Visitors without Selling Your Soul

    ByErik Dietrich August 23, 2021July 10, 2024

    Hello, folks!  If you’ve found this via Google after listening to a podcast, we haven’t published the book quite yet, but plan to do so soon.  If you want to know when that happens, you can subscribe to the feed of this blog, look for us to announce it on Hit Subscribe’s blog, or follow…

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  • Business of Freelancing | The Life of a Programmer

    Developer Hegemony, Revisited (And A Free Copy, If You Like)

    ByErik Dietrich August 3, 2021

    In the “time flies” category, it’s been over four years since I announced the release of Developer Hegemony. So I suppose it’s old enough that I need to start giving it away for free, right?  Like the way really old books and classical music are somehow free?  I’m pretty sure that’s how it works, but,…

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  • Business of Freelancing

    Marketing to Software Engineers on Twitter Is an Expensive Good Idea

    ByErik Dietrich July 15, 2021August 30, 2023

    Editorial note: hello after a long absence, folks!  I am genuinely sorry (though not apologetic, per se) that it’s been so long. We’ve done some staff hiring over at Hit Subscribe, so I’m starting to have the faintest glimpse of the time required to resume creating content here on DaedTech.  And that content will continue…

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  • Business of Freelancing

    Why “I Do High Quality Work” Is Both Good Policy and Terrible Positioning

    ByErik Dietrich March 10, 2021March 11, 2021

    In a relatively recent post, I teased writing about the “attractive nuisance” of freelancers and aspiring business owners branding their work as “high quality.”  And now I’m going to do just that.  I think this is important. But I’ve got to say, sometimes it feels like I’m just swimming in contrarian hot takes and click-baiting…

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