I’ll admit that I’ve been beating around the bush for some time in my business of freelancing series. Ever since my sales 101 primer, you all have been asking me to talk about marketing. Specifically, this bit from the end of that post was of interest: Which means that the key to a good, honest…
I’ve been traveling a lot lately. And, while this is good for the vagabond’s soul, it’s not good for recording videos. So instead of continuing to treat you to niche case studies (those are coming, though), I’m getting back to my roots and writing. I’m going to classify this, like all of my other recent…
Recently in this series, I wrote about how you don’t “pick” niches. Rather, you discover potential niches, form a niche hypothesis, and then validate them. I also recommended two pretty dependable ways to validate (and, if needed, tune) them: Creating valuable content around the niche hypothesis. Conducting market research. Today, I’d like to focus on…
My last post here was about niches. That’s an important topic to cover before I can give you meaningful content about marketing. As I’ve said before, marketing without a niche is just you blathering about yourself into the void. I’ve talked about niches a lot, in the past. And I also receive a TON of…
As I continue along this meandering odyssey of posts about freelancing, I’ve arrived at the point where I should talk about marketing. After all, I just talked about sales, and then about how not to market. But the trouble is that, until you pick some kind of niche, your marketing is essentially just platitudinous bullshit….
