Keywords 301: Campaigns, Roadmaps, and Funnels
Alright, once more unto the breach, dear non-scumbags. I’m continuing this series, and with slightly better cadence than once every 9 months. We’ll get ‘er dun yet. Here’s a recap of the three most recent posts: I introduced the idea of “keywords” as searcher questions. Then I introduced the granular mechanics of evaluating individual keywords….
