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  • Business of Freelancing | SEO for Non-Scumbags

    Keywords 301: Campaigns, Roadmaps, and Funnels

    ByErik Dietrich August 27, 2022

    Alright, once more unto the breach, dear non-scumbags.  I’m continuing this series, and with slightly better cadence than once every 9 months.  We’ll get ‘er dun yet. Here’s a recap of the three most recent posts: I introduced the idea of “keywords” as searcher questions. Then I introduced the granular mechanics of evaluating individual keywords….

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  • Business of Freelancing | SEO for Non-Scumbags

    Keywords 201: Tails, Association, Authority, and Cannibalization

    ByErik Dietrich July 13, 2022

    Editorial note: Believe it or not, I haven’t forgotten about this series or the DaedTech blog.  I just let it all languish for like 6 months to prank you, dear reader.  Gotcha! In all seriousness, I realize I’ve created a bit of a ghost town.  I’m hoping to remedy that, but it will have to…

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  • Business of Freelancing | SEO for Non-Scumbags

    Keywords 101: Difficulty, Volume, and Segmentation

    ByErik Dietrich January 5, 2022

    More content today, in keeping with a cadence that one can only describe as “halting, at best.”  But, in spite of my failings, on we go with the SEO for non-scumbags series. Defining the Important Terms Last time out, I introduced the idea of keywords, focusing on searcher psychology as the foundation.  In this installment,…

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  • Introduction to Keywords via Understanding Searcher Psychology
    Business of Freelancing | SEO for Non-Scumbags

    Introduction to Keywords via Understanding Searcher Psychology

    ByErik Dietrich September 29, 2021July 12, 2022

    So far in this SEO for non-scumbags series (first post and index here), I’ve spent two posts making the case for SEO to a skeptical audience and laying some strategic groundwork.  Now it’s time to talk specifics and move to the more tactical. In this post I’m going to cover what I consider the most…

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  • Business of Freelancing | SEO for Non-Scumbags

    Game Theory in SEO: Building A Ship of Strategy in a Sea of Tactics

    ByErik Dietrich September 15, 2021November 30, 2022

    Editorial Note: this post is part of my SEO for Non-Scumbags series, which I began here. It might seem a bit aggressive or presumptuous to write off an entire discipline as tactical.  But, I guess, here we are. I’ve spent the last 4 years absolutely immersed in the world of SEO, largely with one simple…

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