I’ve made two posts this year about content refreshes. One was about traffic recovery, and the other was about refresh identification. Both of them were, admittedly, fairly wonky. I got lost in my SQL statements and graphs and invited you to come along for that ride with me, if you dared. Not today, though. Today…
In the last few months, I’ve been burning the midnight oil. By day, I run Hit Subscribe. But by night and weekend, I’ve buried myself in a sea of client analytics data, building out our content performance monitoring alpha offering. I say this not to complain. After years of pretending to know what I’m doing…
I was recently scrolling through LinkedIn, admiring the art of the single-line hook followed by emoji bullets, when I stumbled on a really interesting question from Fio Dossetto. The question is as follows: As someone who self-identifies as neither a marketer nor “smarter than” anyone, I figured I’d leave the comments to the thought leaders…
Editorial note: I originally wrote this post over on the Hit Subscribe blog. Be decisive. The road of life is paved with flat squirrels who couldn’t make a decision. I don’t know who originally said this, so I can’t properly attribute it. I guess that makes it some kind of piece of folk wisdom, now best…
(Editorial note: I originally published this one over on the Hit Subscribe blog.) Do you offer a trial? I’ve run Hit Subscribe’s sales for five of our seven years of existence. And this is by far the most common question I field at some point during discovery. The simple answer to the question is “sure,…
