Editorial note: I originally published this on the Hit Subscribe blog. I’m gearing up, like some kind of power washer, to spray new productized services into our operations group so they can SOP those services at scale.  And because I’m doing that, this seemed like a good moment to draw on my experience, both in…

I’ve made two posts this year about content refreshes.  One was about traffic recovery, and the other was about refresh identification. Both of them were, admittedly, fairly wonky.  I got lost in my SQL statements and graphs and invited you to come along for that ride with me, if you dared. Not today, though.  Today…

In the last few months, I’ve been burning the midnight oil.  By day, I run Hit Subscribe.  But by night and weekend, I’ve buried myself in a sea of client analytics data, building out our content performance monitoring alpha offering. I say this not to complain.  After years of pretending to know what I’m doing…

I was recently scrolling through LinkedIn, admiring the art of the single-line hook followed by emoji bullets, when I stumbled on a really interesting question from Fio Dossetto.  The question is as follows: As someone who self-identifies as neither a marketer nor “smarter than” anyone, I figured I’d leave the comments to the thought leaders…