In the last few months, I’ve been burning the midnight oil. By day, I run Hit Subscribe. But by night and weekend, I’ve buried myself in a sea of client analytics data, building out our content performance monitoring alpha offering. I say this not to complain. After years of pretending to know what I’m doing…
I was recently scrolling through LinkedIn, admiring the art of the single-line hook followed by emoji bullets, when I stumbled on a really interesting question from Fio Dossetto. The question is as follows: As someone who self-identifies as neither a marketer nor “smarter than” anyone, I figured I’d leave the comments to the thought leaders…
Editorial note: I originally wrote this post over on the Hit Subscribe blog. Be decisive. The road of life is paved with flat squirrels who couldn’t make a decision. I don’t know who originally said this, so I can’t properly attribute it. I guess that makes it some kind of piece of folk wisdom, now best…
(Editorial note: I originally published this one over on the Hit Subscribe blog.) Do you offer a trial? I’ve run Hit Subscribe’s sales for five of our seven years of existence. And this is by far the most common question I field at some point during discovery. The simple answer to the question is “sure,…
(Editorial note: I originally wrote this on the Hit Subscribe blog.) Yesterday I was wasting a little time on LinkedIn between calls. I ran across this post by April Dunford which resonated heavily with me and introduced me to a term I’d not previously heard: main character energy (or syndrome, I guess). I rolled up…
