We’re Not Beasts, So Let’s Not Act Like It
If I were in the kind of blogger that sought readers via click gimmicks, I might title this post, “In Business, You’re Either a Partner or an Asset.” Actually, on reading that, it still wouldn’t exactly be juicy click bait, but it’d at least be less nuanced and more provocative than my actual point here. Maybe.
On Cats and Humans
Rather than get to the point, I’ll lead with a parable of sorts. Let’s say that I were an aspiring entrepreneur in the death market, and that I were interested in “niche-ing down.” I wanted to start an extermination business, and, specifically, a mouse extermination business. You’ve got mice? Call Erik — the mouse-killer.
Toward this end, I establish two distinct service products. The first is that I’ll dispatch a mouse-removal expert to your house to take a more-or-less scientific approach to mouse removal. This person will wander around your house, doing whatever it is that exterminators normally do, dispatching poison and such. This will cost you $100 per hour. The second service product is that I’ll rent you a cat for $15 per day. The cat will wander around your house, doing whatever it is that cats normally do, which presumably includes chasing and sometimes killing mice.
The difference in price is significant, but it also makes sense. The exterminator, while onsite, will focus in laser fashion on your mouse problem. He’s basically a consultant, dedicated to helping you with your mouse problem. His time is valuable.
The cat, on the other hand, will do whatever it wants. It will arrive onsite and most likely take a nap. It will then wake up, meow for food, wander around the house, purr and put its anus near your face, spend a weird amount of time sniffing a couch cushion, and then, maybe, take an interest in the scrabbling sound in your wall that represents the mouse problem. Or, maybe it won’t. Maybe you’ll just have to wait until tomorrow or the next day. Eventually, the cat will be sufficiently interested to do something about the mice, but that’s clearly going to proceed according to the cat’s calendar and not yours.






