Selling Your Boss On That Shiny New Tool
Editorial Note: this was a post originally written for the SmartBear blog. You can read the original here, at their site. Check out the other authors over there, too.
Have you ever attended a trade show or conference that left you feeling like the proverbial kid in a candy store? You had delectable food, met really smart people, attended eye-opening talks, and took tons and tons of notes. The only complaint you had, in fact, was that you were forced to choose between multiple awesome sessions that were happening at once. You were practically glowing as you said your goodbyes and headed back to your normal job, prepared to dazzle your coworkers with all of the new techniques that you knew would be real difference makers.
But even if they didn’t necessarily buy into everything to the extent that you did, there was that one tool that was just such a no brainer that it would sell itself once you explained it. But it didn’t. There’s nothing quite like having your proposal flatly and unenthusiastically rejected to shock you out of the post-conference glow and throw you right back into the daily grind. You were so convinced that people would see the incredible benefits that you find the actual results inconceivable: your coworkers shrug indifferently and your manager says, “We’re doing fine right now, so we really don’t need to introduce anything new.” Is this situation avoidable?
I wish I could tell you that I had a bulletproof pitch that would never be rejected. Persuasion skills like that would be nothing short of a super power. But while there’s no guarantee that you’ll succeed in selling your manager on a tool, you can certainly improve your odds. The way to do this is by making a business case for the tool.






