For this week’s reader question, I’m going to cover a subject that I’ve covered before, but not for a while. People have asked about this in a variety of media.
I love the idea of efficiencer franchises in @daedtech Developer Hedgemony book but are there any out there? Where do I sign up?
— Ross Jenkins (@rldjenkins) September 21, 2017
Also, a normal reader question, submitted through the site.
I was thinking about a boutique consulting firm. Wondering about your thoughts on that as a viable path forward, and the difficulty around ramping one up. Obviously I also need to find the right niche and was curious if you thought specializing in particular enterprise level software implementations (e.g. SalesForce) was a good idea.
And, frankly, a lot of people ask this in miscellaneous interactions that I have no way of capturing to quote. So let’s talk about that this week. Where are these efficiencer firms hiding? How do we start tech firms that are efficiencer firms? And so on?
What Is an Efficiencer?
Because this is a neologism of mine, you might rightly find yourself asking “what in the world are you talking about, crazy-person?” Efficiencer is a firm that I coined in my book, Developer Hegemony. I’ll offer some excerpts here, rather than re-invent the wheel.
If you were to ask a lawyer about his core value proposition, he’d say that he provides expertise in the law: “I help you claim and defend your legal rights.” If you were to ask a doctor about her core value proposition, she’d say that she provides expertise in your health: “I help you live longer and have better quality of life.” But if you ask a programmer about his core value proposition, he will probably say something about knowing ASP and helping you build websites. “I help your company build nice, responsive design websites that function on a whole variety of blah, blah, blah….”
Wrong. Our value proposition is that we provide expertise in _efficiency_. “I help you have more time and money.” Or, at the risk of sounding a tad overly dramatic, “I help raise the standard of living.” Sounds pompous, but that’s what we do—eliminate jobs of drudgery and create ones of knowledge work. I’d say that time and standard of living as by-products of our work put us on par with those offering services around rights and health.