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  • Business of Freelancing | SEO for Non-Scumbags

    Reasoning About and Projecting SEO Content ROI

    ByErik Dietrich November 9, 2022November 9, 2022

    Hello folks.  And thanks for sticking with me as I continue my relentless assault on any remaining soul I have yet to suck out of content creation.  I’ll try to finish it off today. And there’s no better way to do that than to start talking about return on investment (ROI).  Return on investment is…

    Read More Reasoning About and Projecting SEO Content ROIContinue

  • Business of Freelancing | SEO for Non-Scumbags

    The Phases of an Organic Campaign

    ByErik Dietrich October 3, 2022October 3, 2022

    Don’t look now, but it seems like I’m in real danger of finishing this series of posts.  One day, I might even become a blogger again. In the last few posts, I went into a good bit of detail about how to do keyword research.  This culminated in a post about assembling your research into…

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  • Business of Freelancing | SEO for Non-Scumbags

    Keywords 301: Campaigns, Roadmaps, and Funnels

    ByErik Dietrich August 27, 2022

    Alright, once more unto the breach, dear non-scumbags.  I’m continuing this series, and with slightly better cadence than once every 9 months.  We’ll get ‘er dun yet. Here’s a recap of the three most recent posts: I introduced the idea of “keywords” as searcher questions. Then I introduced the granular mechanics of evaluating individual keywords….

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  • Business of Freelancing | SEO for Non-Scumbags

    Keywords 201: Tails, Association, Authority, and Cannibalization

    ByErik Dietrich July 13, 2022

    Editorial note: Believe it or not, I haven’t forgotten about this series or the DaedTech blog.  I just let it all languish for like 6 months to prank you, dear reader.  Gotcha! In all seriousness, I realize I’ve created a bit of a ghost town.  I’m hoping to remedy that, but it will have to…

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  • Business of Freelancing | SEO for Non-Scumbags

    Keywords 101: Difficulty, Volume, and Segmentation

    ByErik Dietrich January 5, 2022

    More content today, in keeping with a cadence that one can only describe as “halting, at best.”  But, in spite of my failings, on we go with the SEO for non-scumbags series. Defining the Important Terms Last time out, I introduced the idea of keywords, focusing on searcher psychology as the foundation.  In this installment,…

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