Recently, I wrote a post about changing Hit Subscribe’s positioning, which I intend to distribute to clients and prospects in appropriate situations. I shared it to DaedTech as well, assuming that an audience of (I think, still) largely engineers might find the positioning insight interesting. What I didn’t expect was the traction among developer marketing…
Minimum viable product (MVP), as defined by Eric Ries in the Lean Startup, is a fascinating term. It has a specific meaning in the context that he defined it, but it also has a highly-inferable, slightly-wrong meaning if you simply happen to know what each of those three words mean. I imagine a whole lot…
(Editorial note: I originally published this on Hit Subscribe’s blog.) Since its founding, Hit Subscribe has had terrible positioning. And this has been entirely my fault. Now, before this self-flagellation descends into “awkward to watch,” I will offer two important mitigating considerations: Hit Subscribe’s new business has always been at least 95% pure inbound, so…
Lately, I’ve found myself fielding client questions related to Google’s creatively named “Search Generative Experience (SGE)”. This is hardly surprising, given that it uses generative AI, and generative AI has forced Gartner to redraw its hype cycle curve with a peak of inflated expectations that now extends about 50 miles into space. (I cringe to…
For my first blog entry on 2024’s ledger (BTW, happy new year!) I’m going to do a little double-duty. As you can see from a little slice of my Asana task list, I owe our account managers an updated SOP for identifying client refresh candidates. However, since it’s that time of year when everyone’s “best…
