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  • The Facadeware Problem, But, Also, Help Me Beat My Car to Death
    The Life of a Programmer

    The Facadeware Problem, But, Also, Help Me Beat My Car to Death

    ByErik Dietrich July 24, 2025July 24, 2025

    Make no mistake.  This is a shitpost. But it’s also going to be more than a simple shit post.  Let me explain. I’ve created an IndieGogo campaign to help us do what Stellantis should have done itself: take the dangerous car they sold me off the road and destroy it. I’m going to use this…

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  • Surviving the Great Commoditizer: Stop Getting ‘Good’ at ChatGPT
    Business of Freelancing

    Surviving the Great Commoditizer: Stop Getting ‘Good’ at ChatGPT

    ByErik Dietrich June 9, 2025

    Editorial note: I originally published this over on Hit Subscribe’s blog. I know, it’s been a while.  For anyone wondering if I’d given up the blogging habit, I haven’t.  I just forgot how to read for a bit. Luckily, however, I have a 4-year old that loves Dr Seuss, so that’s gotten me back on…

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  • Tech Content Marketing

    How to Delegate Effectively as Your Responsibility Grows

    ByErik Dietrich November 6, 2024

    Editorial note: I originally published this on the Hit Subscribe blog. I’m gearing up, like some kind of power washer, to spray new productized services into our operations group so they can SOP those services at scale.  And because I’m doing that, this seemed like a good moment to draw on my experience, both in…

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  • Tech Content Marketing

    Basking in the Traffic Gains: Our Content Refresh Early Detection System

    ByErik Dietrich September 5, 2024

    I’ve made two posts this year about content refreshes.  One was about traffic recovery, and the other was about refresh identification. Both of them were, admittedly, fairly wonky.  I got lost in my SQL statements and graphs and invited you to come along for that ride with me, if you dared. Not today, though.  Today…

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  • Tech Content Marketing

    Organic Traffic Recovery: How to Win SERPs and Influence Execs

    ByErik Dietrich August 13, 2024

    In the last few months, I’ve been burning the midnight oil.  By day, I run Hit Subscribe.  But by night and weekend, I’ve buried myself in a sea of client analytics data, building out our content performance monitoring alpha offering. I say this not to complain.  After years of pretending to know what I’m doing…

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