I’ve got what might well be a new term for you. You’re probably going to love it, assuming you haven’t heard it before.
It’s the sort of poorly-named Baader-Meinhof Phenomenon, so maybe just call it frequency bias. This is the term for when you learn a new word, and then you immediately start hearing it all the time.
Naturally, this is just another instance of the many ways that our brains constantly tricks us. It’s not that you’re suddenly seeing this thing everywhere.
Rather you’re seeing it the same amount you always have. But you now know what it is and are flush with having just learned something, so you’re actually paying attention.
I mention this, obviously, because the point of this blog is to expand your vocabulary. That goes almost without saying.
But frequency bias is also going to serve here as a great hook and segue to talking about a freelancer role as a “certified content marketer.”
Introducing The Solo Content Marketer
I get a lot of emails like this, actually. They ask me to link to things or they ask me to publish their articles on my blog.
Mostly, I just send them to spam.
But this one made me curious, so I clicked on the portfolio link and looked at the guy’s website a little before sending it to spam.
And, ooh, weird!
He was another certified content marketer. And this was weird because I’ve suddenly, in the last 3 weeks or so, started seeing this term everywhere. Basically ever since we started a new division of Hit Subscribe and needed to find writers en masse in a different discipline.
And I’ve since realized something.
This guy, a self-proclaimed strategist, doing his own spammy outreach labor, is another discipline’s analog for an anti-pattern that I see all the time in the software world. My hope is that seeing it happen in a different discipline might jog some of you out of your reveries of slinging code and calling yourself a “consultant,” to the detriment of your own prospects and business.