My last post here was about niches. That’s an important topic to cover before I can give you meaningful content about marketing. As I’ve said before, marketing without a niche is just you blathering about yourself into the void. I’ve talked about niches a lot, in the past. And I also receive a TON of…
As I continue along this meandering odyssey of posts about freelancing, I’ve arrived at the point where I should talk about marketing. After all, I just talked about sales, and then about how not to market. But the trouble is that, until you pick some kind of niche, your marketing is essentially just platitudinous bullshit….
As I’ve dripped out this series I’m doing on the business of freelancing, I’ve staked out a pretty aggressive position. In the very first post, I argued that freelancing is an interim, and not end state. And I’ve doubled down since then. Today, however, I’d like to add a little nuance. If you’ll recall the…
In my last post, I offered freelancers a primer on sales. And in that post, I promised to start talking about marketing. After all, effective marketing — getting buyers to come to you — is the main success driver for effective sales. But as I laced my fingers, inverted my wrists, and stretched in the universal “I’m…
Back in March, I made a fake tweet for a blog post draft. It was a blog post about how not to handle a situation where your large, only client (i.e. your salaried employer) abruptly breaks up with you. But given that the economy collapsed in on itself like a neutron star a week later,…
