In a relatively recent post, I teased writing about the “attractive nuisance” of freelancers and aspiring business owners branding their work as “high quality.” And now I’m going to do just that. I think this is important. But I’ve got to say, sometimes it feels like I’m just swimming in contrarian hot takes and click-baiting…
Alright, I did it. I finally created a blog post title so tongue-in-cheek that it came back around the other side of the screen, like in PacMan, and is actually kind of true. Hear me out. What I want to do here is offer one simple tactic — seriously, just one, and it is simple…
I’ll admit that I’ve been beating around the bush for some time in my business of freelancing series. Ever since my sales 101 primer, you all have been asking me to talk about marketing. Specifically, this bit from the end of that post was of interest: Which means that the key to a good, honest…
I’ve been traveling a lot lately. And, while this is good for the vagabond’s soul, it’s not good for recording videos. So instead of continuing to treat you to niche case studies (those are coming, though), I’m getting back to my roots and writing. I’m going to classify this, like all of my other recent…
Recently in this series, I wrote about how you don’t “pick” niches. Rather, you discover potential niches, form a niche hypothesis, and then validate them. I also recommended two pretty dependable ways to validate (and, if needed, tune) them: Creating valuable content around the niche hypothesis. Conducting market research. Today, I’d like to focus on…
