Editorial note: hi folks! Thanks for your patience as I’ve been getting my life settled enough to start creating content again. We’ve done some hiring for a few roles, backfilling me, so I’m actually seeing a light at the end of the tunnel for creating DaedTech content.
Today I’m going to start a blog post series that fits into the broader “business of freelancing” category. But I’m going to give it a secondary tag, called “SEO for Non-Scumbags,” and spend some time in this post explaining why that title isn’t just me being flippant.
People have been asking me to talk more about marketing for freelancers. And I’ve been demurring, saying that you need a niche before you can meaningfully market yourself. But you don’t need a niche yet to learn about SEO and search traffic, so that you’re prepared to capitalize when you do identify your niche.
So let me teach you about that. In this post, I’ll talk about the scumbag way and the non-scumbag way to do SEO, so that you understand there’s a way to do it benignly. In the broader series, I’ll walk you through how to execute the non-scumbag playbook.