(Editorial note: I originally published this on the Hit Subscribe blog.) If you were to take a stroll through Hit Subscribe’s offering page, you’d see that we now have a first-class “traffic recovery” offering. We added this because of the frequency with which we field the question, “Why is my [usually organic] traffic declining?!” In…
Recently, I wrote a post about changing Hit Subscribe’s positioning, which I intend to distribute to clients and prospects in appropriate situations. I shared it to DaedTech as well, assuming that an audience of (I think, still) largely engineers might find the positioning insight interesting. What I didn’t expect was the traction among developer marketing…
Lately, I’ve found myself fielding client questions related to Google’s creatively named “Search Generative Experience (SGE)”. This is hardly surprising, given that it uses generative AI, and generative AI has forced Gartner to redraw its hype cycle curve with a peak of inflated expectations that now extends about 50 miles into space. (I cringe to…
For my first blog entry on 2024’s ledger (BTW, happy new year!) I’m going to do a little double-duty. As you can see from a little slice of my Asana task list, I owe our account managers an updated SOP for identifying client refresh candidates. However, since it’s that time of year when everyone’s “best…
Something we’re asked all the time is how to match a keyword to an interesting title for a blog post that someone has brainstormed. A client has an idea for an article title, such as “Why ChatGPT Will Actually Increase the Demand for Human Writers,” and then asks what keyword they should target, or, more…
