Editorial note: I originally published this over on Hit Subscribe’s blog. I know, it’s been a while. For anyone wondering if I’d given up the blogging habit, I haven’t. I just forgot how to read for a bit. Luckily, however, I have a 4-year old that loves Dr Seuss, so that’s gotten me back on…
(Editorial note: I originally published this one over on the Hit Subscribe blog.) Do you offer a trial? I’ve run Hit Subscribe’s sales for five of our seven years of existence. And this is by far the most common question I field at some point during discovery. The simple answer to the question is “sure,…
I just spent part of my morning writing up internal documentation to operationalize so-called SEO competitor analysis. If you don’t believe me and think this is just a rhetorical flourish, here’s a really boring screenshot. As I was doing this, my last step was to record a high-level explanation of the document, which included…
(Editorial note: I originally wrote this post over on the Hit Subscribe blog) Lately, within the account management function of Hit Subscribe, we’ve been swatting around a philosophical question. Rather than having disparate sales and account management departments, could a unified customer success group serve both functions for our business? We currently, tentatively believe that…
(Editorial note: I originally published this on Hit Subscribe, and am going to gradually 301 the rest of the SEO/digital marketing content over there, where it makes more editorial sense. But I’ll keep cross-posting it here, if it seems like might be relevant to this audience. I’ll also keep posting miscellaneous rants and thoughts for…
